Sunday, September 1, 2013

About Us: Who IS "Find Orlando Cars?"


"Find Orlando Cars" is a division of The Connections Groups... Central Florida's largest independent business networking and social organization.

Founded by me - Sue Copening, Connections Groups started with 35 business associates who enjoyed getting together socially and sharing business news and leads. It has grown to over 3000 professionals with profiles on our "networking" site... and over 20,000 who get our weekly email newsletter.

Connections Groups allows me to "market" a variety of things. Professionally I have always worked in Sales, Marketing or Business Management. My background and experience includes:

~~ 5 years Restaurant management (450 seat rest)
~~ 5 years Retail management
~~ 8 years Public Speaking & Sales
~~ About 2 years Automotive & Motorcycle sales

My experience with auto sales was with Sonny King Orange Buick... back when Sonny III was still around. If you've been in Orlando a while, you know that Sonny King had one of the best, if not THE best, reputations in the industry. They had long-term customers who would only buy cars from them. On the day I interviewed with them, I chatted with a couple who had been buying cars from them for longer than I'd been alive and my first sale, within an hour of hitting the floor, was to a young man who had driven all the way from Cocoa Beach, because of the reputation of the dealership; his family being long time customers.

I did pretty well, performance wise, at Orange Buick. I was the only female on the sales floor, some of my fellow sales people had been at the dealership over 10, 15 years, but I managed to rank, volume wise, in the top half of the pack almost always, and a couple times, in the top 3. I came in 2nd in the "Buick Value Days" competition for sales (which had a combination of benchmarks you had to hit). It's hard to know how much of this was me, and how much was the excellent reputation Orange had built... BUT, when you put the customer first, then it makes every experience a pleasure for both the client, and the salesperson.

I also worked with American Road Group... owners of the Orlando based Harley Davidson dealerships (ARG is the largest volume Harley Dealership in the world). With Harley I sold motorcycles initially on the sales floor (I ride), but then moved into their internet sales department and saw how a well run internet department can enhance the process for BOTH the client and the dealership. In internet sales I was able to help a client narrow down a bike over the phone... I'd email or text them photos... I'd educate them as to the process, sometimes do a credit pre-qualification and, so, when they came into the dealership... they felt COMFORTABLE, there was no anxiety and they could simply focus on the joy of picking out the right ride.

~~ SO, that's my background, and why I launched "Find Orlando Cars!"

Of all the kinds of sales and marketing I've experienced, there is nothing better than helping someone with a big-ticket purchase, like a car or motorcycle. While often the purchase is something they need, it is also something they WANT... and when someone finds a car or ride they are passionate about, you get a great sense of satisfaction that you were the one that helped them. 

Here is a little bit about what "Find Orlando Cars" is all about:

BUYERS:  For you, we are like a free "concierge service." We are going to act on your behalf, and we have already "cherry picked" a variety of cars from local dealers and private sellers for you to consider. Our service is FREE for you, because we get paid a flat fee by the seller for simply marketing their car. This is good ... because you know that we have no incentive to "push" any particular car on you. You'll get the same, high quality service from us whether you are shopping for a $2000 "beater," that's just solid transportation, or a flashy $30K status symbol. We ONLY work with Dealers that we have "vetted" - meaning that we have looked for positive customer reviews, references, and met with them personally to feel comfortable about their policies and customer service philosophies. You are never under any obligation to buy a car we have shown you, or to work with anyone we have referred you to. You are completely in control... we just make it EASIER and give you more options. Think of us a simply a free service that does your "homework" for you!

SELLERS:  If we accept you as one of our sellers (see below), then for you it's simple... we'll be sending you more potential customers you wouldn't have had otherwise. We're like having your own "internet department" - but one you don't have to invest money in setting up, and one that you pay only based on performance. We use the latest in CRM (customer relationship management) technology that lets us track business by client, by dealership or seller... and by car. We provide additional avenues of marketing, and will help you increase your referrals, and your online presence. See "Dealers" or "Private Sellers for more info.


Have Questions?
Contact us!
407-443-0348

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