Sunday, September 1, 2013

Dealers! ... Want to Sell MORE Cars?


It's GRAVY!

We know that many small dealers are struggling in this economy to keep up with larger dealerships... dealerships that have sophisticated internet sales departments, fancy showrooms and sales incentives.

That's where WE come in!

We are simply a MARKETING company that helps you sell more cars. We charge a small, flat fee, for each car sold to a buyer we send you. The marketing is FREE.. you just pay for RESULTS.  Plus... YOU are in charge of the sale... but it's easier as we deliver a "warm," and informed, buyer.... by appointment!

You already have your own marketing avenues... and we have ours. In addition to our own website, we'll use CraigsList, other online classifieds, email newsletters and social media (such as Facebook and ConnectionsGroups).

We'll take the phone calls for the cars we market... just like having your own "internet department." We'll "qualify" your potential buyer, determine their needs & budget, as well as getting them settled on a particular car, or cars.

When our buyers show up they will know about the car, will already have an solid expectation of what they will need to pay, and, if you do financing... we can make sure they already have your credit application filled out when they arrive (as well as know what documentation they need to bring with them).

~~ Services we provide will vary, but may include:

1) Photos and internet advertising. We'll come to your business, take photos and descriptions of each car, and design/post the internet ads.

2) We'll market your cars through sources you don't have, or don't have time to fool with. This includes our own site, Craigslist, other online classifieds, email newsletters, and social media such as Facebook and ConnectionsGroups.

3) If you finance cars yourself, you can provide us with the applications and we'll insure your buyer shows up prepared to move forward if they find a car they like.  If they feel they have "iffy" credit, we'll let them know to bring pay-stubs, bank statements, proof of residence, etc.

4) We will make an APPOINTMENT with you for your potential buyer. You'll know what they are looking for when they come on the lot (as well as their payment/price range) ... so you can pick an additional car, or cars to show them as well (in advance).  This way the buyer doesn't feel overwhelmed and you can impress them with your level of service, increasing your closing rate.

5) In some cases we might meet the buyer at your lot, show them the car, then turn them over to you if we determine the buyer would be most comfortable that way.

6) If you don't offer financing, we will refer the buyer (in advance) to alternate sources of financing and the buyer will show up educated as to what his/her buying power is.  This will remove that barrier to moving them forward.

7) A WARM buyer! Psychologically, people that shop online for a vehicle are doing so because they have an increased need for "comfort" or convenience. They want to know that they are not going to be wasting valuable time (for instance), they may be analytical with a list of things that are important to them, or they really don't know if they can "trust" the dealership they are going to. Perhaps they don't really have an idea of what they want, and need to have a firmer picture "in their mind" before they take the leap to go onto a lot. Perhaps they don't like dealing with car salespeople, and just need reassurance. Because we ONLY work with dealerships we have "vetted" (see below), our buyers are going to have a heightened sense of comfort. We're going to tell them about your positive reviews, how you deliver great customer service, and what your policies are. They will have the name of someone to ask for - and an appointment... so you can make them feel WELCOME when they come to see you.

8) We will FOLLOW UP with the buyer after their appointment to insure they feel they got great customer service, and that we were both responsive to their needs.  Our goal with that will be...

     a) Positive and favorable REVIEWS for your dealership.  If you don't already have a Yelp or Google listing online, we'll create one for you.  If you do, we'll also ask these customers to go there and post those reviews.  Often people don't know to do that but are happy to help a friendly business in this way!

     b) Increased REFERRALS for both your dealership and "FindOrlandoCars."

     c) A 2nd bite at the apple if it was just that the car was not the "right" one for them.  

Working with "Find Orlando Cars" is going to have long term benefits for you besides just the appointments we send you.  You will surely start seeing more people coming to you as we help you build your online presence through reviews... as well as the referrals from our clients (who will surely tell others what a great experience they had with you).

~~ Our service is FREE to our (your) clients.  

For you, the dealer, we charge a flat, marketing fee for each car you sell to a client we have sent to you. If we send them in on an appointment for the Ford, but they preferred the Chevy you just got in, you still pay us our marketing fee (of course), because we sent you that client.

Our fee is the same no matter the price of the car. We do this because we are not "selling" the car, we are simply marketing the cars and providing a free service to the customers. We want them to know that we do not have any incentive to push one car over another. It's all about helping the customer.

You remain completely in control of the final sales process. However, because you will be getting a "warm and informed" buyer... by appointment... you will find it much easier to move them forward through the process.

FEE: $200 per car (upon sale).
Call to set up a "chat" with us:  407-443-0348

NOTE:  We do not work with all Dealers. We are only looking for the "best of the best." We don't care if you are large or small...  have 5, or 50, cars on your lot.  We don't care if you have a lot (you might be a repair shop that occasionally sells cars that have been left or sold to you). What we care about is ... honesty, customer service and integrity. We want to work with Dealers that have a "long term" view of business. That know that sometimes you have to do what it takes to make a customer happy... because that is what is going to bring your future business and referrals in your door. To that end, we are looking at Dealers that have positive reviews on third party websites from past customers. We will look favorably upon Dealerships that can provide references (do you have other businesses (like repair shops) that regularly send you referrals?  Can you provide us with the phone numbers of at least 10 past customers we can call to see what they think about their experience with you? When we chat, we will want to see your dealer license and proof of insurance (if you are going to want us to drive, or help clients, test drive cars off your premises). That said, if you are a "buy here pay here" lot, we understand the business. We are also realistic and realize that you'll have a higher % of customers who might be unhappy, simply because they couldn't keep up on payments. So, don't worry about them.. just focus on getting us in front of the happy customers.





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